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General

Last Update 3 months ago

Make yourself familiar with EPREL regulation

Make yourself familiar with EPREL regulation

EPREL is the European Product Registry for Energy Labelling. It is the EU system used to register products that are covered by energy labelling rules. If you sell regulated products in the EU, EPREL matters because it is the source behind the official energy label and product information that customers must be able to access.

For merchants, the practical question is not just what EPREL is, but what you must show on your storefront to stay compliant.

Why EPREL matters for online merchants

If you sell products covered by EU energy labelling rules, you may need to display:
  • the official energy label
  • the product information sheet (pdf)
  • the correct label and sheet for the exact product or variant being sold
This is especially important for online stores, where compliance requirements apply to distance selling and digital product listings.

Supplier vs dealer: who is responsible?

Understanding the difference helps avoid confusion.

Supplier

A supplier is usually the manufacturer, importer, or authorised representative that places the product on the EU market. The supplier is responsible for registering the product in EPREL and providing the official energy label and product information.

Dealer

A dealer is the business selling the product to end customers. That includes online merchants. Even if the supplier handles EPREL registration, the dealer still has obligations to display the required information correctly.

In simple terms: the supplier registers the product, and the dealer must present the required energy information to shoppers.

Which products are covered?

Not every product is covered by EPREL. The rules apply only to specific regulated product groups.
Examples of covered categories can include appliances and other goods that fall under EU energy labelling legislation. The exact requirements depend on the product group.
Before relying on EPREL data, first confirm that your product category is actually covered by an active energy labelling regulation.

What must be shown on an e-commerce store?

For covered products, merchants should make sure the storefront displays the required energy information clearly and consistently.
This usually means:
  • showing the official energy label
  • making the product information sheet available
  • matching the correct label to the correct product
  • matching the correct label to the correct variant when variants differ
The exact presentation rules can vary by product group, but the core principle is the same: shoppers must be able to see the required official energy information when viewing and comparing products online.

Where this information should appear

Depending on your storefront and the products you sell, energy information may need to be considered across multiple surfaces, such as:
  • product pages
  • collection pages
  • search results
  • featured product sections
  • cart-related surfaces where relevant
The key requirement is that the information is clearly associated with the right product and is available where the rules require it.

Energy label vs product information sheet

These are not the same thing.

Energy label

The energy label is the visual label customers recognise, usually showing the energy efficiency class and other standardised product details.

Product information sheet
The product information sheet provides more detailed structured information about the product. Depending on the product group and implementation, this may be shown as a downloadable file or presented in an accessible format.
A common mistake is to show only the label and forget the product information sheet.

Online selling has specific rules

Online stores are not treated the same way as physical shelf displays. Distance selling has its own presentation requirements.
That means merchants should not assume that being compliant offline automatically makes the online store compliant too. Product pages, listings, and other storefront surfaces should be reviewed specifically for online energy-labelling requirements.

Variant handling is important

If your store uses product variants, extra care is needed.
A frequent compliance issue is attaching one label to a product while the actual energy class differs by variant. If different variants require different energy labels or information sheets, the storefront should reflect that correctly.
This is especially important for apps, themes, or custom implementations that reuse the same product card or template across many surfaces.

Common merchant mistakes

Here are some of the most common problems:
  • no energy label shown online for a covered product
  • no product information sheet available
  • wrong label attached to the wrong product
  • wrong label attached to the wrong variant
  • inconsistent display across product page, collection page, and search
  • relying on supplier registration alone and assuming the storefront is automatically compliant
  • not reviewing updates when regulations change for a product group

      EPREL Label Suite app helps to address all these issues.

      Compliance checklist

      Use this checklist when reviewing your store:
      • Is the product category covered by EPREL-related energy-labelling rules?
      • Do you have the official energy label?
      • Do you have the product information sheet?
      • Is the right label linked to the right product?
      • Is the right label linked to the right variant?
      • Is the information shown consistently across your storefront?
      • Have you reviewed the setup after theme, catalog, or regulation changes?

      Official resources

      Final note

      This article is intended as a practical overview for merchants. EPREL and energy-labelling obligations can vary by product group, so always review the rules that apply to the exact products you sell.
      For most merchants, the most important takeaway is simple: if you sell a covered product online, make sure the correct official energy label and product information are clearly available to shoppers.

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